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Thought leadership Strategy: Steering away from 5 biggest mistakes

Success lies in the subtle art of knowing “what not to do”! Weeding out the inessentials, following a certain regime of clearly veering away from ..

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Outsourcing Market research to India: The way forward.

David Ogilvy, founder of Ogilvy and Mather, is hailed as the father of advertising. With his perspicacity to read and predict customer habits with pre..

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5 Proven Thought Leadership Strategies For 2018

Thought leadership, as a term, if we were to talk about its genesis and how it has gained salience over years, almost becoming a buzzword, is a centur..

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7 Questions That Got Mark Zuckerberg Thinking

Facebook CEO Mark Zuckerberg testified himself before multiple congressional committees about the company’s data privacy practices and its role in e..

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Market Research: The First Step Towards an Organization’s Success

Market research plays a key role in the success of any business and highly impacts the survival and growth in the long run. Market research is an inte..

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