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market research companies challenges
3 Biggest Challenges faced by Market Research Companies

3 Biggest Challenges faced by Market Research Companies   For most market research companies doing business, knowing its market and making the market understand the company or business is the biggest challenge. With constantly changing consumer choice and preferences along with ever evolving business and market scenario, rapid technological changes, increased competition along with demands of the...

Nov 2016: iRS is now an ISO 27001:2013 Certified Company

iResearch Services in now an ISO 27001:2013 Certified Company   We are pleased to announce that we recently received ISO 27001:2013 certification. ISO/IEC 27001:2013 specifies the requirements for establishing, implementing, maintaining and continually improving an information security management system within the context of the organization. It also includes requirements for the assessment and treatment of information security risks...

market research online surveys
4 Primary Methods of Conducting Market Research Online Surveys

http://www.iresearchservices.com/market-research/4 Primary Methods of Conducting Market Research Online Surveys   Many start-ups, small businesses and even established businesses may be engaged in the conduct of market research online surveys for their business but may not even be aware of it. They may be having at their finger tips the most common and easy to operate tools which...

Outsoucing research
Outsourcing Research – A Shift towards On-going, Real-time Research

Outsourcing Research – A Shift towards On-going, Real-time Research   Organizations contemplating between the options to have in-house research or outsourcing the same, understanding the advantages and disadvantages the two offers helps in undertaking the best decision. Market research is crucial for companies to gain in-depth knowledge of the wants and needs of the end consumers. In fact,...

Nov 2016: iRS Bags Deloitte’s Technology Fast50 Company 2016 India Award

iRS Once Again Bags Deloitte’s Technology Fast50 Company 2016 India Award iResearch Services once again bags India’s Technology Fast50 Company 2016 by Deloitte for the tremendous growth in 3 years. It is considered as the benchmark for fast growing Indian technology companies. Currently, in its 12th year, the Deloitte Technology Fast 50 India is to honour the leading...

business research services
5 Reasons to Outsource business Research Services to India

5 Reasons to Outsource Business Research Services to India   Today India has emerged as the top outsourcing destination for companies in the United States and the United Kingdom for business research services in spite of stiff competition from countries such as Brazil, China, and Ireland. Why do companies prefer to outsource their business research services to India? Before...

using competitive intelligence
Why the best organizations use competitive intelligence?

Why the best organizations use competitive intelligence?   The last few decades has seen only the best organizations use competitive intelligence (CI) for decision-making. For every best organization that undertakes CI for all its marketing strategies, there are also some organizations who disregard the same. It is a well-known fact that marketing strategy comprises of consumer and competitive Intelligence. Recent...

market-research-methods-and-types
Methods and Types of Secondary Market Research

Methods and Types of Secondary Market Research   The process of assimilation of information about a target audience is called as market research. The goal behind undertaking market research is to enable an organization to have a clear idea about consumers for satisfying all their needs.  Another primary reason for undertaking market research services by a company is to equip itself to be...

market research vendors
Top 5 Market Research Vendors Selection Criteria

http://www.iresearchservices.com/market-research/Top 5 Market Research Vendors Selection Criteria   Upon short listing the best market research vendors to whom the market research service has to be outsourced, the final decision to choose one among them has to be taken by a firm after considering various factors. This is the most difficult stage of all because it would be quite...

outsourcing
Perks of Outsourcing Market Research

Perks of Outsourcing Market Research   Market research experts world over unanimously agree that for a business to take off, having first-hand information about the reason for consumers in choosing your product or services is very important. This the market researchers feel occupy greater importance than anything else in the business including finance, skilled workforce, the right...

competitive intelligence for startup
Competitive Intelligence Services – Benefits to a Startup

Competitive Intelligence Services– Benefits to a Start-up With the world having become a single marketplace, one common trend that is seen in the business scenario is competition. With internet having made its presence, it has become easier for anyone sitting anywhere to enter the global marketplace and compete. In this situation of cut throat competition if a start-up...

Market research services
4 Primary Steps in the Market Research Process

4 Primary Steps in the Market Research Process Market research process basically refers to an undertaking of those processes or steps to gain knowledge about an identified target market with a sole aim to promote a product or service. A market researcher may engage in the use of various tools and resources which he thinks is essential...

competitive-edge
Tips to gain a competitive edge using competitive intelligence services

Tips to gain a competitive edge using competitive intelligence services Companies that are planning to start a new business or even those that are on the lookout for a competitive edge for their already prevailing business can make use of the competitive intelligence agenda or structure which would be of great help in all their efforts. The competitive...

starting-a-business
Why do market research before starting a business?

Why do market research before starting a business? Starting a business whether big or small requires carrying out certain processes that might decide the fate of the business i.e. the success or failure of the business. In the enthusiasm to start a business what most entrepreneurs forget is practicality of the business. Only if an idea...

cati-services-advantages-and-prerequisites-irs
CATI Services: Advantages and Pre-requisites

CATI Services: Advantages and Pre-requisites With rapid innovation and technological development taking place in the web world, even the market research industry is seeing a lot of changes in its research methodologies and the survey techniques that are carried out in CATI services. The CATI research methodology is one such research tool of the market research industry...