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email marketing
Lead Generation Tactics for B2B: Email Marketing

Lead Generation Tactics for B2B: Email Marketing   It is a well-known fact that when any discussion on lead generation takes place, quality conquers over the measure. Though it is clearly known fact that people do not like when they are pressurized into buying something, a recent research threw open some startling and revealing information. Email Marketing as Lead...

customer perception
What is Customer Perception?

What is Customer Perception?   The ultimate aim of every business is to increase sales by finding out the factors that drive consumer’s buying decisions. Consumer perception theory tries to analyze and explain consumer behavior. The perception of the same product or service by different consumers would vary. This is exactly what consumer perception theory analyses by finding out what exactly motivates...

cloud computing
The Scope of Cloud Computing

The Scope of Cloud Computing   One of the most popular IT trends of the recent times, cloud computing has not only made it very convenient for users but it has even helped many business organizations in the real saving of money. The term ‘Cloud” refers to an extensive or large-scale use of the internet wherein the services...

future of market
The Future of Market

The Future of Market   Research Analyst across the world often keep analyzing about the influence data collection and technological development on the future of the market. In the traditional setup, it is usually seen that market research was primarily assigned to a particular department or even a person. But in the current scenario, it is felt by employees all over...

market research analysis
Market Research Analysis Techniques: Uses & Benefits

Market Research Analysis Techniques: Uses & Benefits   The process of assembling information about a target market or a target audience is rightly termed as "Market research". The primary role of undertaking market research analysis is to gather or get an in-depth knowledge about the potential as well as existing respondents to give with better and satisfactory...

decision making
Importance of Conducting Effective Research Leading to Good Decision Making

Importance of Conducting Effective Research Leading to Good Decision Making   Business organizations are known to undertake research for a variety of reasons. The reasons could range from gathering information about consumers or even about business customers. The primary role of a management comprises of undertaking proper and effective decisions. A lack of proper research and analysis...

market research methods
Methods of Conducting Marketing Research

Methods of Conducting Marketing Research   There are many methods available to undertake the conduct of market research, most organizations have resorted to one or more or all the five basic market research methods such as forming a focus group, undertaking of surveys, a conduct of interview, conducting field trials or through observations. The techniques and methods adopted...

importance of product research
Importance of Product Research

Importance of Product Research   The goal behind any organization investing time and effort in product research is primarily to quantify or increase the business knowledge. And if the business has plans to introduce new products in the market or try any new function, it won’t be wise on its part to hire just a few people in a...

market research cost
How Much Does Market Research Cost?

How Much Does Market Research Cost?   The cost of market research is directly proportional to the scope and size of the project. In fact, the market research cost is a very relative factor. For instance, the cost of a market research involving just 100 phone surveys along with a small report from a marketing consultant would...

process of marketing research
Process of Marketing Research

Process of Marketing Research   The high cost of the process of marketing research is one of the reasons why many companies shy away from undertaking it. The process of marketing research is a leading cause for companies to cut down their budget.   But marketing research is crucial for the successful performance of any company and it need not be...

business targets
How to Achieve Business Targets?

How to Achieve Business Targets?   Are you sure that you have your goals right on target for your business? If not, then you are in a serious trouble. It is time you adopted a proper strategy that would bring in results in the form of better growth of business. For this, you need to define your...

Business Research Services – The Need of the Hour

Business Research Services – The Need of the Hour   A business research is similar to a market research. But a company’s market position is not assessed in a business research. This type of a research is carried out to assess a business’ current performance in comparison to its previous performances. Business research services are an excellent...

market research vendors
Market Research Vendors – The Good and the Bad

Market Research Vendors – The Good and the Bad   Market research vendors are an important part of market research. They are a bridge between the buyers and the sellers. They familiarize themselves with the needs of the organizations and collect the relevant information from the consumers. A 2015 Corporate Research Report discussed a few complaints that...

Market Research Outsourcing Companies – The Plus Points

Market Research Outsourcing Companies – The Plus Points   A market research company published a Data Analytics Outsourcing Market Report that suggested that by the year 2020, the expected global market turnout is $5.9 billion. All companies, big or small, promote their business through advertisements, word of mouth, and other promotional activities. This process has generated a...

Smart Products Impact on Business

Smart Products Impact on Business   iResearch Services conducted this study to explore how organizations are developing smart products and their capabilities to do so. The study also aimed at understanding the impact smart products will have on businesses in the given region. Please provide the details below to download the Case Study. [email-download download_id="19217" contact_form_id="16274"]  ...