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Thought Leadership iresearch serices
Thought Leadership Market Research: Staying Relevant in the Future

Thought Leadership Market Research: Staying Relevant in the Future   Any company that understands the marketplace better knows its customers and the business, innovates continuously is considered as a thought leader. Thought leadership and its growing influence on corporate agenda are increasing in the recent years. Thought leadership enables the company to market itself better and improve...

benchmarking-cycle
Business Research Services India: Importance of Benchmarking Analysis

Business Research Services India: Importance of Benchmarking Analysis   Every day there are new opportunities and challenges for any company. Globalization has not only opened new doors but also created new hurdles in the market. There are also new challenges and threats for the companies due to emerging competition, changing market conditions and customer preferences and government policies. Business...

Jan 2017: iRS once again bags Deloitte’s Technology Fast 500 APAC 2016 award

iRS once again bags Deloitte's Technology Fast 500 APAC 2016 award It gives us immense pleasure to once again announce that iResearch Services has bagged the Deloitte Technology Fast 500 APAC award for 2016. We have been ranked #237 among a lot of leading companies across the APAC region. "Our Asia Pacific Technology Fast 500 winners demonstrate how...

Stay ahead of the competition
Online market research companies: How they help stay ahead of the competition

Online market research companies: How they help stay ahead of the competition   Any business strategy involves an organized and thorough attempt to obtain information about the respective target market. This is different from marketing research which is about marketing processes whereas market research is all about the market. To maintain an edge on the competition, online market...

data collection
Online Data Collection Companies: How They Help in Marketing Research?

Online Data Collection Companies: How They Help in Marketing Research?   Customers are more complex Big data or statistics alone cannot reveal the complexity of customers. A cohesive marketing plan will have to include refined product concept testing to create branding messages that are accurate, that speak to the customers. Online data collection companies play a big role in...

Online market research survey
Online Market Research Survey: A Modern Day Tool for Rapid Success in Business

 Online Market Research Survey:  A Modern Day Tool for Rapid Success in Business   The online market research survey is a modern-day tool for a successful conduct of business available to small, medium as well as Fortune 500 companies. This handy tool aids businesses in gaining an instant, reasonably priced market research survey to conduct fragmentation analysis of the market...

questions for market research companies
Market Research Companies: 3 Primary Questions When Hiring an Agency

Market Research Companies: 3 Primary Questions When Hiring an Agency   The growth and success of any business is directly proportional to the consumer preference shown for a company’s products and services. The positive response provided by the consumers helps in making the business develop and create a place in the industry. With computers and the Internet, though...

b2b-lead-generation-irs
Why B2B Lead Generation Services are Essential for Organizations?

Why B2B Lead Generation Services are Essential for Organizations?   More and more B2B marketers have started to realize the importance of lead generation services. Unfortunately, the process of generation of leads is not as easy as it seems. Lead generation services are important for any company but more so for those companies operating in the B2B...

competitive intelligence strategies
Competitive Intelligence Services: The Strategies Involved

Competitive Intelligence Services: The Strategies Involved   Gathering, analyzing and studying competitors, their products, customers, the business environment is a brief description of competitive intelligence services. Learning as much as possible and quickly about the competition enables a company to anticipate challenges and plan for it. While the focus is on the external business environment, it involves gathering information...

effective b2b lead generation
Effective B2B Lead Generation Services: Key Aspects for Success in Business

Effective B2B Lead Generation Services: Key Aspects for Success in Business   The purpose behind starting any business is best summarized to the following three goals or aims: 1. First is to earn profits and create a business reputation. 2. Secondly, to try to double the profits made with the application of minimum efforts. 3. Thirdly, to create the perfect environment to...

online market research company
How to Hire the Best Online Market Research Company?

How to Hire the Best Online Market Research Company?   The last one or two decades has seen a manifold increase in the online methods of market research by adopted by companies to carry out various market research operations.  Irrespective of the business, right from manufacturing to IT units to service providers, all the business entities are...

online-market-research-survey
4 free resources for conducting online market research survey

4 free resources for conducting online market research survey A majority of small businesses conducting business would already have an established online market research platform for its entity. Some of them would be engaged in the conduct of online market research survey without being aware of it. Whatever may be the scenario, having thorough knowledge about...

market research companies challenges
3 Biggest Challenges faced by Market Research Companies

3 Biggest Challenges faced by Market Research Companies   For most market research companies doing business, knowing its market and making the market understand the company or business is the biggest challenge. With constantly changing consumer choice and preferences along with ever evolving business and market scenario, rapid technological changes, increased competition along with demands of the...

Nov 2016: iRS is now an ISO 27001:2013 Certified Company

iResearch Services in now an ISO 27001:2013 Certified Company   We are pleased to announce that we recently received ISO 27001:2013 certification. ISO/IEC 27001:2013 specifies the requirements for establishing, implementing, maintaining and continually improving an information security management system within the context of the organization. It also includes requirements for the assessment and treatment of information security risks...

market research online surveys
4 Primary Methods of Conducting Market Research Online Surveys

http://www.iresearchservices.com/market-research/4 Primary Methods of Conducting Market Research Online Surveys   Many start-ups, small businesses and even established businesses may be engaged in the conduct of market research online surveys for their business but may not even be aware of it. They may be having at their finger tips the most common and easy to operate tools which...