A leading Italian FMCG Consultancy, required research support in understanding if there was a market for their product, the acceptability and required modification if any at all prior to launching a product from their existing portfolio into a new Market.

A research methodology was designed involving secondary and primary research and evaluation of existing data gathered, following an evaluation of the client's needs in consultation with their research department, to identify the target group and potential market locations for the product launch. The project involved a secondary study on market trends and general competitor activities in the sector; primary research of implementation of quota-based questionnaires designed in partnership with the research department, and computing the information gathered to suggest modifications required in the product to make it acceptable, based on the target consumer preferences, price sensitivity in the segment, packaging, country of origin as well as product perception and modifications required to match consumer expectations and retail pick-up.

Research was conducted over 6 months in two phases: following the feedback from phase one, the product was modifications and re-tested in the marketplace. The project involved secondary research, primary interviews and focus groups with customers across geographic territories and socio-ethnic groups.

Based on the project results, the client successfully launched their product into the UK market.  

A leading European Consultancy, was assessing a potential of a new service planned by their automotive client.

The consultancy outsourced the initial part of the project which involved researching 3 countries as well as understanding customer opinion towards the new service, possible modifications as well as services alternatives.

1200 interviews were conducted and coordinated in each of the 3 countries with randomly chosen customers over 2 days at specific events meeting pre-defines quotas for selected socio-economic backgrounds. The Research results were compiled into a report that included quantitative and qualitative information based on needs assessed prior to the initiation of the project.

Our research and report helped the client to advise and evaluate the service potential across European countries for their client.  

A German Financial consultancy required research support in evaluating potential customer base for their new planned services.

The Consultancy identified the type and size of corporate to be targeted; and outsourced the identification, research of these companies; qualifying them as potential hot leads, preliminary research on each company along with information on who may be the respective people to discuss the services with.

Research was undertaken to identify the targeted customer base industry-wise, background information on each, as well as identifying the respective people to be involved in the discussions based on online research, information tracking as well as direct discussions with the respective corporate. The interest and readiness for proposed services as well as potential support that may be required from our client were identified and a document was presented based on our research over a period of one month.

The client used the document provided to target clients more effectively and with adequate information to carry out the required level of discussion with minimal time-wastage and at the same time, kept their sales pipe-line filled. 

A British New Media Start-up backed by Private Equity funding, required assistance in growing their domestic market, identifying International markets to take their product offering to along with potential partners.

Following discussions with the management team over a period of 2 days, Key Objectives were identified for the domestic market; Critical Factors required in the new countries and partners were identified.

Research was undertaken along with the start-up management team to shape their domestic marketing strategy mainly based on B2B research with new and existing customer. International market were identified based on selected criteria for further approval by the management team based on level of comfort; based on this further research was undertaken into the market as well as a partner search was undertaken based on pre-defined partner criteria's. 

An individual American entrepreneur had a unique idea to create new IP in the New Media Sector and needed assistance in the entire process from its initial research into market potential through to funding and business set-up.

As a first step, extensive time was spent in initially in understanding the idea in its entirety as well as the sector of proposed operation. A detailed business plan was created, identifying multi-revenue sources as well as designing of process maps and operational business model, financial projections as well as coordination of the website development.

Following its completion we also assisted our client in the preparation of presentations and even pitches to potential investors for raising two-years seed-capital for its successful operation.

The company has now been successfully set up and as a result of our research and support has been generating projected revenues in the first year itself.  

A Small Company with a well established product and client base in the French Market had identified a new market to enter and needed assistance in understanding it better prior to investing.

A specifications sheet was drawn-up, outlining the methodology to be followed in order to acquire the desired results to advise them on the best way to enter the market, based on secondary and primary research methodologies.

This involved undertaking an industry study on the sector - corporate acceptability of the software, trends in the sector and in the target customers sector; understanding existing competitors - their product portfolio and price points; Understanding existing and potential customer requirements and KSF, Studying prevailing legal framework and potential methods of entering the market, which also included short-listing of potential partners.

Our research helped the company understand the true market potential, various options of entering the market, means and resources required to meet the competition. Based on our study the company decided not to go ahead with the initially identified market but to re-negotiate with their management on the resources required and timing of market entry.