Supplier of a high-end bespoke technology in America wanted to understand concerns prevailing in the IT industry regarding cloud services. The client wanted to use the research findings to improve their services and generate leads for the business.

Research Advisory

Market segmentation helped in understanding the challenges based on industry.

A list of top challenges in the IT industry was prepared through secondary research. The IT companies were further classified depending on revenue, clients and products to get a contextual understanding of their challenges and an extensive list of surveyees was prepared.

Survey & Analysis

The research revealed 3 tiers of services that were ranked based on consumer preferences.

Telephonic interviews

Different customer segments

Key Opinion Leaders Interviewed

Design & Editorial

Webinars conducted by key opinion leaders addressing the challenges identified in the survey.

Webinars

Explainer Videos

Landing Pages

Distribution & Leads

Webinar Registrations

Sales Qualified Leads

Marketing Qualified Leads