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A pledge against counterfeit products

One of the largest IT manufacturers and retailers in the world suffered loss of business due to business consumption of counterfeit cartridges and had run an international campaign promoting the use of branded products only.

 

Research advisory & campaign strategy

To improve the accuracy of the study was conducted with two distinct market segments within a gap of 6 months. One of the market segments included same respondents across both the studies where as the other one included surveying different respondents. This was done to improve the accuracy of responses and the homogeneity of the sample segments.

A pledge against counterfeit products
 
 

Campaign specifics

Number of questions

29 +

Number of
questions

survey responses

2000 +

Survey
responses

geography targeted

10 +

Geography
targeted

profiles targeted

18 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
22% increase in awareness of branded products
Key Takeaways
35% respondents did not mind using counterfeit goods
Key Takeaways
60% of the executives believe that using counterfeit print cartridges include poor quality print-outs, reduced page yields, print cartridges which fail prematurely or do not work at all.
Key Takeaways
55% of executives believe in providing orignal products and protecting their customers from counterfeit products and maintaining their trust.
Editorial Design

Campaign summary stats

Top tier prospect meetings

40 +

Top tier prospect meetings

Uplift in social engagement

155 %

Uplift in social engagement

Pieces of earned media

173 +

Pieces of earned media

Similar Work

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