Industry

  • Healthcare

    Services

  • Editorial & Design
  • Research & advisory
  • Survey & analysis

    Deliverables

  • Charticles
  • Infographic
  • Social media bites

An inside look at what patients need

This survey was conducted to find out what patients want and need. The main aim was to find out the factors influencing patients in their consideration and choice of new therapeutic treatments coming to market.

 

Research advisory & campaign strategy

This study was conducted by iResearch Services for one of the world's leading research company. Before conducting this study, some secondary research was done to understand how new treatment options come to market?, how they have more input into their treatment decisions?, how they receive more personalized healthcare and, ultimately, feel confident that they’re receiving the best treatment?

An inside look at what patients need
 
 

Campaign specifics

Number of questions

18 +

Number of
questions

survey responses

8000 +

Survey
responses

geography targeted

4 +

Geography
targeted

profiles targeted

Patients

From three
generations

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

1 +

Methodology

Methodology
Arrow
Online Survey
 
 

Key Takeaways

Key Takeaways
62% of all patients do not feel knowledgeable about new or existing products coming to market for treatment.
Key Takeaways
52% of patients believe that their doctors discuss all the product options with them.
Key Takeaways
53% of all patients we surveyed did not think about switching their treatment at any point.
Key Takeaways
81% Switched the treatment only because of the recommendation of their doctor.
Editorial Design

Campaign summary stats

Report downloads

385K +

Social Impressions

Social engagement

168 %

Uplift in Social Engagement

Geographical exposure

174 +

Pieces of Earned Media 

Similar Work

Keep me informed about industry insight!

Subscribe today to join a growing family of global thought leaders.

iResearch Services