Industry

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Being Human Study

Many human beings are struggling to understand where technology fits into their lives. When it comes to time spent with technology, the tension between tech and humans is palpable.

 

Research advisory & campaign strategy

iResearch Services worked with JP Morgan to develop a questionnaire addressing a set of hypotheses that shaped a clear end ‘story’. The questions investigated the extent to how HNWI’s spend their time around technology. Is technology preventing people from spending quality time with the people that matter most? Are they using technology in the most productive, rather than destructive, ways? At work? In financial life? On social media? The ultimate goal being to be able to understand where people can improve their interactions with technology - and better align those interactions with their respective goals.

Being Human Study
 
 

Campaign specifics

Number of questions

25 +

Number of
questions

survey responses

1500 +

Survey
responses

geography targeted

16 +

Geography
targeted

profiles targeted

1 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

1 +

Methodology

Methodology
Arrow
Online Survey
 
 

Key Takeaways

Key Takeaways
52% of the respondents spend 4-7 hours on a computer or digital device, including work and personal time in the weekdays and 54% of the respondents spend 4-7 hours on a computer or digital device, including work and personal time in the weekend days.
Key Takeaways
17% of the respondents agree that the modern computer and mobile technology has hurt the world more than it has helped it.



 
Key Takeaways
80% of mobile device users say that they can't imagine their life without technology.
Key Takeaways
81% of the respondents believe that technology has enhanced and improved their life in terms of financial transactions, information & awareness, entertainment, connectivity to family and friends, shopping, etc.
Editorial Design

Campaign summary stats

Report downloads

106 +

Report downloads

Social engagement

229 +

Social engagement

Geographical exposure

34 +

Geographical exposure

Similar Work

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