A leading telecom provider wanted to understand their competitors’ ongoing sales & marketing efforts, their product strategy and the sales trend for existing products; specifically in emerging markets to offer bespoke digital transformation services.

Research Advisory

iResearch Services' team of advisers prepared a detailed document listing the target market and identifying the competition. Two distinct questionnaires were merged to create a single one which increased the respondent's engagement by 28%.

Survey & Analysis

Survey conducted through online and offline mediums

Telephonic interviews conducted to understand the consumer needs

In-depth interviews conducted with multiple key opinion leaders

Countries covered

Design & Editorial


Key Takeaways

New Marketing Channels identified

Sales Qualified Leads

Marketing Qualified Leads

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