A leading telecom provider wanted to understand their competitors’ ongoing sales & marketing efforts, their product strategy and the sales trend for existing products; speciﬁcally in emerging markets to offer bespoke digital transformation services.
iResearch Services' team of advisers prepared a detailed document listing the target market and identifying the competition. Two distinct questionnaires were merged to create a single one which increased the respondent's engagement by 28%.
Telephonic interviews conducted to understand the consumer needs
In-depth interviews conducted with multiple key opinion leaders
New Marketing Channels identiﬁed
Sales Qualiﬁed Leads
Marketing Qualiﬁed Leads
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