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Big Data Study in Oil & Gas

This study was conducted on behalf of a leading oil & gas company in UK, who supplied and supported data centers to streamline operations for their clients. The study aimed at uncovering how big organisations stored and leveraged their data for business growth.

 

Research advisory & campaign strategy

The questionnaire was modified to include thought provoking questions that created the need for the client's products within the target market. Sharing report details with surveyed organisations was proposed to improvement engagement.

Big Data Study in Oil & Gas
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

100 +

Survey
responses

geography targeted

1 +

Geography
targeted

profiles targeted

10 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
88% companies believed that optimal use of data could bring about significant improvement in their business decisions
Key Takeaways
67% respondents expressed discontent with their current data structure
Key Takeaways
46% respondents were willing to switch data centre providers for better service.
Key Takeaways
39% of the executives believe that the organization have achieved an improvement in decision making due to data as a result of Big Data initiatives.
Editorial Design

Campaign summary stats

Report Downloads

13K +

Report Downloads

Social Engagement

400K

Social Engagement

Geographical Exposure

18 +

Geographical Exposure

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