A global healthcare company wanted to understand the market for advanced automatic injection devices used to deliver diabetes treatment, and explore opportunities for their brand
Secondary research and meeting with clients were conducted to understand the gap between client' and competitors’ offerings through competition analysis and benchmarking. Based on the analysis, survey questions were prepared exploring areas that were most relevant to the client's requirements which improved the relevance of the survey
Telephonic interviews conducted
Respondents cited ease of use of devices as one of their most important criteria
Respondents said that product accessibility is an important factor in their choice of treatment
Million Brand Views
Thousand Engaged Consumers
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