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Brand Upliftment Study

This study was conducted to understand the awareness and brand upliftment & recall of the Smart Speakers with Voice Assistant among the exposed group and control group, also to know how many consumers use Voice Activated Personal Assistants on a daily basis?

 

Research advisory & campaign strategy

iResearch Services conducted this study with the two groups one which is exposed to ads and the other which is not exposed to ads i.e is the control group. Before conducting this study some secondary research was done by sending an ad campaign to understand the brand upliftment.

Brand Upliftment Study
 
 

Campaign specifics

Number of questions

15 +

Number of
questions

survey responses

550 +

Survey
responses

geography targeted

1 +

Geography
targeted

profiles targeted

1 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

1 +

Methodology

Methodology
Arrow
Online Survey
 
 

Key Takeaways

Key Takeaways
50% of the respondents who do not own a Voice Assistant, prefer to purchase Amazon Echo Smart Speaker in the near future.
Key Takeaways
74% of the exposed group respondents attributed the creative to Amazon Echo as compared to the control group (51%).
Key Takeaways
86% of respondents use Voice Activated Personal Assistants on a daily basis; amongst which Amazon Echo is used the maximum (68%).
Key Takeaways
60% of the Exposed Group respondents own an Amazon Echo VA.
Editorial Design

Campaign summary stats

Report downloads

88 +

Report downloads

Social engagement

201 +

Social engagement

Geographical exposure

10 +

Geographical exposure

Similar Work

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