Success lies in the subtle art of knowing “what not to do”! Weeding out the inessentials, following a certain regime of clearly veering away from ..
David Ogilvy, founder of Ogilvy and Mather, is hailed as the father of advertising. With his perspicacity to read and predict customer habits with pre..
Thought leadership, as a term, if we were to talk about its genesis and how it has gained salience over years, almost becoming a buzzword, is a centur..
Market research plays a key role in the success of any business and highly impacts the survival and growth in the long run. Market research is an inte..
The year 2014 saw a significant growth in the global market research industry at $ 40.3 U.S. billion dollars in spite of inflation. This figure speaks..
The question as to what would be the future of market research industry is often speculated in the research world. The impact of the tremendous tech..
The process of undertaking a detailed study of all the areas of a business including its customers and the market and effectively using such informati..
Appointment generation plays a crucial role in building a strong sales pipeline for any organization. Ask any sales manager the secret to increasing t..
Customers are the heart and soul of any business. A successful business demands a comprehensive understanding of the consumers, market and the busines..
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