The objective of this research was to understand the companies’ take on customer engagement and deep diving into the strategies which were being contemplated by companies for customer satisfaction and engagement/retention. The study also aimed at identifying the key challenges that the management is expected to face in the near future.

Research Advisory

The team of advisers at iResearch Services explored the top technologies that are expected to affect consumer engagement over the next 5 years. The advisers also shortlisted companies focusing more on consumer engagement for the research.

Survey & Analysis

Survey Responses

USA Responses

Million USD Revenue & above


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

64% organizations use outbound communications to increase customers satisfaction

55% respondents were considering AI and other technologies by 2020 to improve customer engagement.

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