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Digital Content Consumption

The consumer is increasingly consuming the content on digital platforms. This trend is observed for all type of content including news (text), music (audio), or video.

 

Research advisory & campaign strategy

Our team of analysts while discovering trends uncovered, increasing internet penetration, mobile device proliferation and convenience of consuming the content anytime, anywhere are the key drivers for increasing content consumption on digital platforms. Based on the findings the research team designed a quantitative survey covering topics like services they are currently subscribed to, genres, viewing history and sub-user profiles.

Digital Content Consumption
 
 

Campaign specifics

Number of questions

15 +

Number of
questions

survey responses

6000 +

Survey
responses

geography targeted

5 +

Geography
targeted

profiles targeted

1 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

1 +

Methodology

Methodology
Arrow
Online Survey
 
 

Key Takeaways

Key Takeaways
76% of users agree that rapid uptake of connected devices, especially smartphones and tablets are instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital mediums.
Key Takeaways
40% of users agree that availability of affordable mobile devices and cheap data plans offered by telcos have enticed the average household users towards this paradigm shift.


 
Key Takeaways
63% of users agree that domestic and international OTT players are providing consumers with multiple choices around content consumption and increase in content for individuals.
Key Takeaways
Over 65% of users agree that regional content, ease of consumption with any time, anywhere access with no storage requirements, snackable short-form content, live TV driven by sports are leading consumer preferences
Editorial Design

Campaign summary stats

Report downloads

110 +

Report downloads

Social engagement

250 +

Social engagement

Geographical exposure

18 +

Geographical exposure

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