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June 10, 2022
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Does fake news affect your business – the ‘TV special’

By Adrian Bishop
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Does fake news affect your business – the ‘TV special’
Others Technology

We all love sitting down to watch an absorbing TV drama that is fascinating, provocative, engrossing and leaves us better informed.

Well, the latest report from iResearch Services – titled Does fake news affect your business? – is a bit like a TV special – snappy, stimulating and surprising.

It takes some of the themes of the previous ‘blockbuster’ misinformation report but uses data science to reveal new insights for business in each ‘episode’.

Says Yi Ling Huang, Editor at iResearch Services, “Harnessing data science, we crunched the numbers to bring you new insights into the perceptions surrounding misinformation. This report is presented as a series of bite-sized data stories – or episodes – about the sentiments of consumers and business leaders from across the world.”

Without giving away detailed ‘spoilers’, the report packs a lot of statistical stories and data into a compact report. This includes survey data from 1000 consumers and 600 business leaders around the world.

The report covers the following key points:

  • How disinformation is viewed by different generations and countries
  • Whether businesses or individuals are harmed most by misinformation
  • Whether misinformation will be more or less of a threat in 20 years
  • What kind of misinformation presents the biggest threat to businesses
  • How buying decisions are affected
  • How greenwashing affects sustainability
  • Healthcare sector challenges over misinformation and COVID-19
  • Financial scams
  • And, crucially, whether businesses are doing enough to prevent misinformation.

Misinformation is described as any information that is inaccurate, regardless of whether it has been created or passed on deliberately. Disinformation is the poster child of misinformation, as modern society grapples with fake news spreading rapidly across digital networks.

What is clear is that misinformation has a huge effect on businesses, individuals and society, say eight out of 10 respondents from across all regions.

Misinformation is already seen as an extreme or common problem and things are likely to get even worse in 20 years, say older respondents. More than half of those aged 56 and over fear misinformation will be a growing problem.

Surprisingly, more consumers than business leaders in half the countries surveyed see misinformation as more of an immediate problem, with a higher proportion of business leaders (54%) than consumers (44%) believing that misinformation will be a bigger problem in 20 years.

Want to find out more? Then grab some popcorn, sit down in your favourite armchair and go to https://www.iresearchservices.com/report/how-fake-news-affects-your-business to discover just how fake news affects your business.

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