A leading telecom provider in the USA wanted to increase its market share of corporate leases and generate MQLs from the top 5000 companies across North America through Account-Based Marketing.
The advisory unit at iResearch Services studied the competition and the industry landscape and conducted a SWOT analysis to assess the client's strengths. The team then prioritized accounts based on revenue and industry type to improve the responses.
Percent IT and Marketing Managers and Above
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