A leading telecom provider in the USA wanted to increase its market share of corporate leases and generate MQLs from the top 5000 companies across North America through Account-Based Marketing.

Research Advisory

The advisory unit at iResearch Services studied the competition and the industry landscape and conducted a SWOT analysis to assess the client's strengths. The team then prioritized accounts based on revenue and industry type to improve the responses.

Survey & Analysis

Countries

Percent IT and Marketing Managers and Above

Methodology

Telephonic interviews
Telephonic interviews
Whitepaper Distribution
Whitepaper Distribution

Key Takeaways

678 MQLs

346 Accounts

3 months