Thought Leadership Insights:

Getting the attention of the C-Suite

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Becoming a Thought Leader in the Technology Space

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“Why is thought leadership so important currently in the B2B marketing environment?”

B2B organizations are assessing the situation and changing their business systems to address new problems and convey a feeling of direction. Content marketers, in the meantime, are trying to support interest in brand missions and substance programs that will uphold those new targets.

B2B companies now need to understand their clients better, to grasp industry fundamentals and long-term processes to highlight problem areas and solutions.

Our workshop facilitates immediate concerns and arising subjects emerging for CIOs and other C-suite leaders in 2021. We intend to help tackle the difficulties they face and how brands, who are innovative and at the forefront, need to speak with their clients and explore opportunities going into the new decade.

 

Who should attend?

CMOs, Marketing Directors, Marketing Heads, Content Strategists, Digital Strategists.

Thought Leadership Insights: Getting the attention of the C-suite

You will walk away from this workshop with:

  • A personalised workshop based on your challenges
    A personalised workshop based on your challenges
  • How to measure trust – the crucial new metric
    How to measure trust – the crucial new metric
  • Understand C-Suite behaviors, pain points and key themes for 2021
    Understand C-Suite behaviors, pain points and key themes for 2021
  • New research methods to help you go to market faster
    New research methods to help you go to market faster
  • Learn new approaches that help your Thought Leadership be relevant, purposeful, and timely
    Learn new approaches that help your Thought Leadership be relevant, purposeful, and timely
  • Learn how to build deep rooted relationships with prospective customers and build your brand
    Learn how to build deep rooted relationships with prospective customers and build your brand

The workshop will be facilitated by

Gurpreet Purewal

Gurpreet Purewal

VP of Sales - Thought Leadership, iResearch Services
Andrew Newby

Andrew Newby

Director of Operations, iResearch Services
Rachael Kinsella

Rachael Kinsella

Editor, iResearch Services

Our Clients

Affiliations

iResearch Services

Awards & recognition

Red Herring 100 Winner Asia
Technology Fast 500: 2015 Asia Pacific
Stevies 2015
WMC
Silicon India
Technology Fast 50: Companies to Watch
iResearch Services

Members

Esomar
pmforum
MRSI
London Chamber
Insights
PSMG

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