This study was done on behalf of a leading University in the United Kingdom wherein we proposed to generate leads via social media platform to increase the admission applications by the Indian Students.
Considering the variety of touchpoints an integrated distribution and lead generation strategy was proposed which leveraged the synergy between various online channels such as paid search, email marketing and social media marketing.
Country- India
Target Segments- Fresh Graduates and undergraduates
Sales Qualified Leads
Market Qualified Leads