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Future of Fresh Food Study

This study was conducted to explore drivers of the growth of fresh foods and the manufacturer’s ability to capture the value of these trends and challenges they faced, also to capture a holistic understanding of this critical issue.

 

Research advisory & campaign strategy

iResearch Services conducted this study for the world's largest consulting firm before conducting this study some secondary research was done on how manufacturers and retailers can drive fresh foods growth and realize untapped potential?

Future of Fresh Food Study
 
 

Campaign specifics

Number of questions

22 +

Number of
questions

survey responses

153 +

Survey
responses

geography targeted

30 +

Geography
targeted

profiles targeted

15 +

Profiles
targeted

target revenue companies

500M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
78% of the manufacturers and retailers are in the early stages of adopting advanced technologies such as automation and robotics, blockchain and big data and analytics which is the biggest challenge to them.
Key Takeaways
80% of manufacturers and retailers believe that the food which customers buy is always verifiable and food safety issues are identified before the product reaches the store or leaves the store shelf.
Key Takeaways
25% of the challenges faced by manufacturers focus on quality control of raw materials and 20% on storages and processing.
Key Takeaways
32% of the challenges faced by the retailers are food spoilage, 24% of food storage at the retail warehouse and 16% in food product pricing.
Editorial Design

Campaign summary stats

Report downloads

18K +

Report downloads

Social engagement

149 %

Uplift in Social Engagement

Geographical exposure

2.5K +

Industry Leaders Engaged

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