This study was conducted to explore drivers of the growth of fresh foods and the manufacturer’s ability to capture the value of these trends and challenges they faced, also to capture a holistic understanding of this critical issue.

Research Advisory

iResearch Services conducted this study for the world's largest consulting firm before conducting this study some secondary research was done on how manufacturers and retailers can drive fresh foods growth and realize untapped potential?

Survey & Analysis

Survey Responses

Percent Fresh Food Manufacturers & Retailers

Million USD Revenue & above


Telephonic Interview
Telephonic Interview
Online Survey
Online Survey

Key Takeaways

78% of the manufacturers and retailers are in the early stages of adopting advanced technologies such as automation and robotics, blockchain and big data and analytics which is the biggest challenge to them.

80% of manufacturers and retailers believe that the food which customers buy is always verifiable and food safety issues are identified before the product reaches the store or leaves the store shelf.

25% of the challenges faced by manufacturers focus on quality control of raw materials and 20% on storages and processing.

32% of the challenges faced by the retailers are food spoilage, 24% of food storage at the retail warehouse and 16% in food product pricing.