Digital technologies have brought about more changes to retail in the past 20 years than ever before. This study aimed to explore how the local influencers  and retail brands plan to adapt and leverage digital technology in the next 5 years.

Research Advisory

After careful analysis of the research objective, the team of advisers at iResearch Services proposed conducting in-depth interviews to uncover qualitative insights from the interviews.

Survey & Analysis

Survey Responses

Segments across Public and Private Sectors

Methodology

Telephonic interviews
Telephonic interviews
In Depth Interviews
In Depth Interviews

Key Takeaways

78% respondents plan to invest in digital technology by 2020

59% respondents saw rise of digital as a threat to offline retail