How CATI Services Can Deliver Optimum Results for your Business?
According to a 2017 current employment statistics survey, CATI was the second most used method for data collection. The Computer-Assisted Telephone Interview has been in the market since the 1970s but they have become widely popular lately. Thus, it is not surprising to find so many CATI services in the market today. What is it that makes CATI so popular that millions of researchers rely on it for data collection? Here is the why and what of CATI services and how they are able to deliver optimum results to you.
- Telephonic Interview
It is true that an anonymous market research is the best kind of market research. CATI services engage in a telephonic interview process with the respondents. The surveys are carried out with the help of a computer. CATI is computer software that allows the users to make as well as receive calls to conduct a market research.
- Record Your Responses
CATI has the facility of automatically saving the responses received by the respondents in the software while they are speaking. There is less room for errors in such a case because the software is programmed to be accurate in its work. CATI services record all the data and save it in their storages to dispatch it later.
- Schedule and Manage Appointments
Let’s say that you are in the middle of a meeting and you receive a call from the CATI services for a survey that you are really interested in taking because you wish to share your opinion with them, do you pass it on? Well, yes. But you don’t miss out on it. CATI allows the researchers to schedule appointments with you and accordingly manage them as per your availability. So, both the interviewer and the interviewee enjoy the benefits of its features.
- More Work in Less Time
CATI is fast enough to be less time-consuming but CATI services are even quicker. Since their job is to deliver more in less time, they quickly check all the data stored in the software, confirm the information provided by the respondents and forward it to the businesses. CATI is automated software so there is less room for errors. Therefore, high accuracy is guaranteed.
- Cheaper Option
While other survey methods require you to invest a lot of money, CATI software and CATI services are cheaper since fewer elements are required to conduct the survey. All that is needed is a computer and the CATI software and the surveys can be conducted anywhere.
- No Geographical Limitations
It does not matter where you are located. CATI services can reach out to you anytime and anywhere as CATI comes without any geographical limitations. Even if the CATI service is situated in America and the respondent is from Africa, there won’t be any restrictions in the survey process, which is, undoubtedly, the best part about the CATI services.
Over the years, Thought leadership shaping the world have proven to be cheaper and better research solutions for people around the world. They offer optimum results with fewer resources. They are highly reliable and there is no reason why they should not enjoy the popularity that they have gained.