Digital technologies have brought about more changes to retail in the past 20 years than ever before. This study aimed to explore how retail brands plan to adapt and leverage digital technology in the next 5 years.

Research Advisory

A comprehensive discussion with the marketing team was conducted to prioritize the target market for content distribution and generating leads. We also identified the best content types to maximize engagement and drive leads from the target market.

Survey & Analysis

Percent IT Head



Telephonic Interview
Telephonic Interview
Online Survey
Online Survey

Key Takeaways

220 HQLs
6 Qualifying Question
6 Weeks