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Impact of AI in Retail

Artificial Intelligence is said to have a profound impact on businesses across all sectors. This study was conducted to understand how retail organisations across the globe were incorporating AI within their business functions and its impact on organisational culture and consumer satisfaction.

 

Research advisory & campaign strategy

Considering the scope of the study, secondary research was first conducted to draw a list of target companies in the retail sector. iResearch Services then suggested modifications to the questionnaire that reduced the survey time by 20% while increasing the accuracy of the responses.

Impact of AI in Retail
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

400 +

Survey
responses

geography targeted

9 +

Geography
targeted

profiles targeted

18 +

Profiles
targeted

target revenue companies

500M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
78% respondents agreed to using or planning to use AI by 2020
Key Takeaways
44% respondents believed that AI in customer service will improve customer satisfaction
Key Takeaways
56% of the executives believe that implementation of AI has led to lower customer complaints and higher sales.
Key Takeaways
70% of the excutives believe that AI has become a key element in the digitalization of in-store retail by personalizing the customer experience and creating a more engaged business-to-consumer interaction.
Editorial Design

Campaign summary stats

Report Downloads

1100 +

Report Downloads

Uplift in social engagement

75 %

Uplift in social engagement

Article coverage across key geographies

20 +

Article coverage across key geographies

Similar Work

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