Artificial Intelligence is said to have a profound impact on businesses across all sectors. This study was conducted to understand how retail organisations across the globe were incorporating AI within their business functions and its impact on organisational culture and consumer satisfaction.
Considering the scope of the study, secondary research was first conducted to draw a list of target companies in the retail sector. iResearch Services then suggested modifications to the questionnaire that reduced the survey time by 20% while increasing the accuracy of the responses.
Telephonic Interviews with CMOs
Million USD Revenue & above
78% respondents agreed to using or planning to use AI by 2020
44% respondents believed that AI in customer service will improve customer satisfaction