One of the leading banks in the USA wanted to generate MQLs from a highly targeted list of 1000 corporates across the USA who were profiled to be in need or commercial mortgage. The project required generating appointments from CFOs and financial heads of institutions to explain their features and boost sales.
The advisers at iResearch Services studied the accounts and found 33% disqualifications in the account list based on requirement. The team then proposed another list of accounts to target which to maintain and achieve MQL target specified by the client.
Percent survey responses from USA
Percent survey responses from CFOs and Finance Heads
37% increase in appointments