One of the leading banks in the USA wanted to generate MQLs from a highly targeted list of 1000 corporates across the USA who were profiled to be in need or commercial mortgage. The project required generating appointments from CFOs and financial heads of institutions to explain their features and boost sales.

Research Advisory

The advisers at iResearch Services studied the accounts and found 33% disqualifications in the account list based on requirement. The team then proposed another list of accounts to target which to maintain and achieve MQL target specified by the client.

Survey & Analysis

Percent survey responses from USA

Percent survey responses from CFOs and Finance Heads

Methodology

Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys
Whitepaper Distribution
Whitepaper Distribution

Key Takeaways

250 MQLs

2 months

37% increase in appointments