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IT Assessment within the SME sector

This study was conducted with SMBs on the use of computing products within their business. The study also aimed at identifying the decision makers within their business and the purchase process involved to help the client with the sales and marketing strategy.

 

Research advisory & campaign strategy

After careful consideration, a comprehensive list of questions was prepared to maintain uniformity of the responses and minimize response bias for effective analysis. The sample size was also adjusted to increase the accuracy of the study.

IT Assessment within the SME sector
 
 

Campaign specifics

Number of questions

18 +

Number of
questions

survey responses

1500 +

Survey
responses

geography targeted

5 +

Geography
targeted

profiles targeted

12 +

Profiles
targeted

target revenue companies

1M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
44% of the startups and companies with revenue of over $5m/annual were identified more open to new technologies
Key Takeaways
34% of the startups and companies with revenue under $5m/annual closed deals 27% faster than the bigger companies
Key Takeaways
89% of the startups and companies help the client with the sales and marketing strategy
Key Takeaways
56% of the startups and companies will invest their revenue on the new technologies in future
Editorial Design

Campaign summary stats

Industry leaders engaged

1.5K %

Industry leaders engaged

Pieces of earned media

188 +

Pieces of earned media

Article coverage across key geographies

22 +

Article coverage across key geographies

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