This study was conducted with SMBs on the use of computing products within their business. The study also aimed at identifying the decision makers within their business and the purchase process involved to help the client with the sales and marketing strategy.
After careful consideration, a comprehensive list of questions was prepared to maintain uniformity of the responses and minimize response bias for effective analysis. The sample size was also adjusted to increase the accuracy of the study.
Startups and companies with revenue of over $5m/annual were identified more open to new technologies
Startups and companies with revenue under $5m/annual closed deals 27% faster than the bigger companies