Digital Marketing Specialist

Location: Pune , INDIA
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iResearch Services is one of the leading providers of research & analytics support to the financial services industry. We specialize in business, financial, healthcare market research, back office and research support services. Our clients who bank upon up-to-date information and market dynamics choose us for research and support services, a key for their business growth.

Our clients are based in the Europe, UK, USA, Australia & Korea. iRS’s online research specialization helps our clients achieve increased operational efficiency enabling them to focus on strategy and core operations. Our customers also choose us for better marketing strategies, monitored competitive intelligence and proven results for upgrading their service levels. Our creative and cutting-edge information and research services are witnessed by global consultants, researchers, analytical units and information seekers.

Responsibilities
  • Our team have varied backgrounds from economics to business administration, with and without deep analytical skills. This is a unique opportunity to add value and earn business exposure in a thought-provoking environment where learning is the key reward.
  • Primary Responsibilities
  • Manage our editorial calendar to ensure timely publication
  • Assign blog posts to writers
  • Identify gaps in our content and recommend new topics
  • Create style guides to use as a reference
  • Proofread and edit written pieces before publication
  • Schedule social media posts
  • LinkedIn Advertising
  • Conduct keyword and SEO research to understand customers’ needs
  • Monitor web traffic and engagement (e.g. conversions and bounce rates)
  • Coordinate with marketing and design teams to illustrate articles
  • Follow industry-related news and generate ideas around trending topics
  • Review and update published content as needed
Qualification
  • 2 - 4 years’ experience in Digital Marketing
Skills Required
  • Proven work experience as a Content Strategist, Content Manager or similar role A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
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