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Global Marketing Director

Global Marketing Director

Overview:
Are you seeking the opportunity to join a fast-growing digital technology publication and lead generation agency? Are you passionate about driving business growth through strategic marketing initiatives and experienced in managing a small international team? If so, then we want to hear from you. TechInformed is looking for a highly motivated and experienced Director of Global Marketing to join and play a pivotal role in scaling our already successful business in EMEA and APAC into the US.

Responsiblities:
Managing a team of 5 globally, you will lead development and management by implementing comprehensive lead generation strategies across various channels, qualify leads and nurture them through the marking and sales funnels whilst working closely with the sales team to understand their needs and ensure alignment between the marketing and sales efforts. You will also develop and execute content marketing and develop and implement a social media strategy to increase engagement. This role will work closely with the editorial team to grow the readership audience and collaborate with other departments to ensure consistent messaging and branding across all touchpoints.

Additionally, you will also manage KPIs and marketing budget whilst conducting market research and performing competitive industry analysis to ensure we are ahead of trends. This role involves tracking and analysing marketing campaign performance and reporting on key metrics.

Requirements:
• Minimum 4 years of experience in Global Marketing within B2B tech Space,
• A proven track record of success in lead generation, content writing and marketing, email marketing and social media marketing in the lead gen and/or publishing industry.
• SEO optimization
• Past team management experience.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Experience working closely with sales teams and managing client relationships.
• Proven ability to develop and execute strategic marketing plans.
• Proficiency in marketing automation tools (ideally SFDC marketing cloud), email marketing and outbound sequences, and social media marketing platforms.
• Strong analytical skills and the ability to translate data into actionable insights.
• Ability to work independently and manage multiple projects simultaneously.

Diversity:
At iResearch, we understand and profoundly empathize with our diverse workforce's unique perspectives and needs. We are committed to fostering an inclusive and supportive environment where everyone feels truly valued and empowered to be their authentic selves. Our goal is to create a workplace free from any barriers, particularly those faced by underrepresented groups, and empower all our employees to reach their full potential. We are passionate about promoting diversity, equity, and inclusion in everything we do.

Benefit:
Our benefits may vary depending on the employee's location but rest assured; we strive to offer the best perks and an inclusive environment to support your professional growth no matter where you are. From generous annual leave allowances and flexible working options to life and medical cover for you and your family, enhanced maternity and paternity packages, uncapped earning potential, hybrid working and opportunities to give back to the community through our Giving for Good Foundation. We are committed to making sure our employees are taken care of and feel valued.

Langauges:
English

Skills:
Campaign Management, Collaboration, Communication, Content Writer, Copywriting, Digital marketing, Email Marketing, GoogleAds, Google Analytics

Apply Now
Ref. Code
6524521346
Contract Type
Permanent
Location
New York
Experience Level
3-5 Years
Department
TechInformed
Apply Now

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