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Machine Learning In Marketing Technology

The survey investigated the extent to which firms are currently seeking to gain a competitive edge from the power of automation and machine learning in performance marketing. The survey also aimed to understand the popular technologies and their perceived impact on businesses in the future.

 

Research advisory & campaign strategy

After a thorough discussion with the client about their requirement and post several brainstorming sessions, we helped them design a survey questionnaire using a deductive approach which sought to test Client's specific ‘a posteriori’ claims.

Machine Learning In Marketing Technology
 
 

Campaign specifics

Number of questions

18 +

Number of
questions

survey responses

224 +

Survey
responses

geography targeted

6 +

Geography
targeted

profiles targeted

8 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
84% think Machine Learning makes marketing teams more effective
Key Takeaways
41% use Machine Learning to target the appropriate audience for customer acquisition
Key Takeaways
55% of marketers believe chatbots would help businesses save enormous costs over time
Key Takeaways
80% of respondents with incentives to use machine learning report that their functional KPIs help them develop an integrated view of target customers.
Editorial Design

Campaign summary stats

Report downloads

80 +

Report downloads

Social engagement

220 +

Social engagement

Geographical exposure

15 +

Geographical exposure

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