The survey investigated the extent to which firms are currently seeking to gain a competitive edge from the power of automation and machine learning in performance marketing. The survey also aimed to understand the popular technologies and their perceived impact on businesses in the future.

Research Advisory

After a thorough discussion with the client about their requirement and post several brainstorming sessions, we helped them design a survey questionnaire using a deductive approach which sought to test Client's specific ‘a posteriori’ claims.

Survey & Analysis

Countries

VPs, SVPs Responses

Percentage of C-Suite Responses

Methodology

Telephonic Interview
Telephonic Interview

Key Takeaways

84% think Machine Learning makes marketing teams more effective

41% use Machine Learning to target the appropriate audience for customer acquisition

55% of marketers believe chatbots would help businesses save enormous costs over time