ESOMAR – Best of India 2013, was held in Bengaluru, India hub for information technology and one of the top entrepreneurial locations in the world. Opportunities for the market research industry abound and India is well positioned to play a leadership role as one of the major markets in the BRIC area.
In line with global trends, we are seeing a metamorphosis of the MR industry in India. However, while the industry is moving forward, we need to keep a sharp focus on our strong foundations�enabling us to grow from strength to strength.
iResearch Service participation in ESOMAR – Best of India provided an excellent industry update and networking opportunities for researchers and marketers. The event was also an opportunity to discuss Indian best practices, hot client issues and case studies demonstrating ROI.