This product was designed to generate a new experience for companies who have a need to engage customers, partners, and employees across the growing number of digital channels. This growing demand required a future ready digital experience platform. This study was done on behalf of a leading global IT giant, wherein they wanted to generate leads via content syndication on ‘middle-ware IT experience’ product.


Research Advisory

iResearch Services advisory team conducted secondary research to identify the digital and offline touch-points for the target market. Several campaigns integrating both online and offline channels were proposed to raise awareness and generate leads for the client

Survey & Analysis


Plus employees

Suppression list including competitors & clients

Design & Editorial


Key Takeaways

HQLs generated

MQLs generated