This product was designed to generate a new experience for companies who have a need to engage customers, partners, and employees across the growing number of digital channels. This growing demand required a future ready digital experience platform. This study was done on behalf of a leading global IT giant, wherein they wanted to generate leads via content syndication on ‘middle-ware IT experience’ product.
iResearch Services advisory team conducted secondary research to identify the digital and offline touch-points for the target market. Several campaigns integrating both online and offline channels were proposed to raise awareness and generate leads for the client
Suppression list including competitors & clients
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