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Music Consumer Insight

The study aimed to understand the behavior of today’s music consumers.

 

Research advisory & campaign strategy

This study was conducted by the research advisory team at iResearch Services to examines the general consumer insights on music.

Music Consumer Insight
 
 

Campaign specifics

Number of questions

15 +

Number of
questions

survey responses

4000 +

Survey
responses

geography targeted

13 +

Geography
targeted

profiles targeted

1 +

Profiles
targeted

target revenue companies

NA

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
71% of internet users aged 16-64 access licensed music. Paid audio streaming services are growing in popularity, especially among under 25s. One-third of 16-24-year-olds now pay for an audio streaming service.
Key Takeaways
82% of all YouTube visitors use it for music. Smartphones are moving towards replacing computers as the most used device for music consumption, especially in developing countries.
Key Takeaways
35% of internet users access unlicensed music content where copyright infringement remains a significant problem
Key Takeaways
Over 49% of 16-24-year-olds stream ripping from sites like YouTube for the relevant content.
Editorial Design

Campaign summary stats

Report downloads

23 +

Report downloads

Social engagement

280 +

Social engagement

Geographical exposure

14 +

Geographical exposure

Similar Work

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