The study aimed to understand the behavior of today’s music consumers.

Research Advisory

This study was conducted by the research advisory team at iResearch Services to examines the general consumer insights on music.

Survey & Analysis

Plus Survey Responses


Percentage of Gen pop 16-64+


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

71% of internet users aged 16-64 access licensed music. Paid audio streaming services are growing in popularity, especially among under 25s. One-third of 16-24-year-olds now pay for an audio streaming service.

YouTube is the most used music service: 82% of all YouTube visitors use it for music. Smartphones are moving towards replacing computers as the most used device for music consumption, especially in developing countries.

Copyright infringement remains a significant problem: more than one-third (35%) of internet users access unlicensed music content. Infringement is changing, with half (49%) of 16-24-year-olds stream ripping from sites like YouTube.