The study aimed to understand the behavior of today’s music consumers.

Research Advisory

This study was conducted by the research advisory team at iResearch Services to examines the general consumer insights on music.

Survey & Analysis

Plus Survey Responses


Percentage of Gen pop 16-64+


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

71% of internet users consume licensed music, with many engaging with multiple access methods.

35% of internet users access unlicensed music content.

82% of consumer use YouTube for music.