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“Thought leadership entails pushing the boundaries of knowledge and broadening connections to reach a wider audience, ensuring a profound understanding of future developments. While AI will undoubtedly contribute, it currently relies on existing electronic market data. As AI accumulates thousands of perspectives, it may enhance thought leadership, but human leadership will continue to be paramount.”

Dan Davey – CMA

“The world is undergoing significant change and disruption, from the impact of COVID to the emergence of Gen AI. Predicting the future of thought leadership is challenging, but we must embrace transformation and innovation. As technology evolves and AI plays a role, we must be resilient and creative in bringing ideas to market. Gen AI emphasizes the importance of unique, well-researched, and useful ideas, which are the foundation of exceptional thought leadership. It’s time to prioritize quality ideas over quantity.”

Lucia Rahilly – McKinsey & Company

“Thought leadership will continue driving change, but its delivery will undergo a dramatic shift. Expect a variety of content types like podcasts, webcasts, and data visualizations. As people consume content differently, adaptability is key. While AI will enhance initial research, it won’t replace the essential roles of writers and editors.”

Dave Reid – DXC

“Thought leadership will remain a change catalyst, but its delivery will undergo a profound transformation. Expect diverse content formats such as podcasts, webcasts, and data visualizations to gain prominence. As content consumption trends shift towards brevity, adaptability is crucial. While AI enhances initial research, it won’t supplant the roles of writers and editors in the long run.”

Elisabeth Bolshaw – EY

“Thought leadership done well drives business growth and gets you ahead of the competition. However, too often thought leadership campaigns are not meeting the needs of their audiences in an authentic way. I look forward to explaining how to overcome this and unlock the business impact good thought leadership can deliver.”

Damian Low – FTI

“Where do you see the future of thought leadership? I think the long-term evolution of thought leadership might be a lot less “glamorous” than today. As the use of AI continues to permeate all aspects of business life, we could very well end up in a situation where all thought leadership actors are supported by the same AI, and thus all TL could then either be streamlined into one – or perhaps even worse – different AI based TL systems counter the TL from the others in an ever-expanding ocillation!”

Anders Erlandsson – Ericsson

“We have become very good at the science side of thought leadership, and we’re already incorporating the benefits of Generative AI into our work. But we need to center it all in human creativity and empathy to elevate our science to an art.”

Serge Perignon – TCS

“The future of thought leadership is going to be both hyper-targeted and more dynamically delivered. The audiences that we will be trying to reach will be getting smaller and more niche – perhaps even audiences of one, if the potential commercial gain is great enough. At the same time, the days of flat PDF and printed report as the only format to deliver insights are nearly, and thankfully, done. We now have more creative ways than ever before to bring the ideas to life, tell the stories around them, and drive engagement.” 

Scott Addison – Infinite Global