Survey and Analysis

Strike a Nerve in the Market with Ground-Breaking Research

Businesses world wide are fighting for attention. To capture it, Thought Leadership programs need rigorous research and ground-breaking insights. Customers and prospects are expecting it. We can help you develop ground-breaking insights. Through our standing in the industry, we are the go-to firm for bespoke research at major publishers such as the Economist Intelligence Unit, The Wall Street Journal, Bloomberg, Thomson Reuters and Forbes to name a few. Our direct clients are top-tier global brands in technology, financial services, professional services, healthcare and energy.

The Fusion of Powers

Our ability to fuse sophisticated data science with first-rate journalism is a major reason why they turn to us. This fusion powers the creation of data-driven narratives that strike a nerve in the market. Moreover, we do business worldwide, giving our research a sweeping global perspective, supported by local expertise.

What We Do

Discover the Best White Space and Create a Research Design and Survey

In close collaboration with your organization, iResearch Services will conduct white and grey space analysis to find topics and potential data-driven stories that stand out from the competition. We then design a research program that combines the qualitative and quantitative approaches best suited to the hypotheses being taken to market.

Compile the Best Survey Targets from Our 1 million+ Research Panel

Our analysts will create a detailed profile of your target audience and, equally important, find the best way to reach them. iResearch Services has one of the world’s largest proprietary panels of executives, managers and consumers who have agreed to participate in surveys. This outreach gives us deep experience in connecting with everyone from Fortune 500 CEOs to developing economy consumers.

Create and Field the Survey and Comb Through the Data

Our research professionals put the survey into the field and then conduct a deep dive into the results to find fresh and provocative insights. We use an iterative process that includes “what if” scenarios raised by members of your organization and iResearch Services analysts, data journalists and editors.

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    What You Get

    Full Suite of Research Materials

    iResearch Services provides carefully developed quantitative surveys designed to yield insights that will stimulate discussion with your customers and prospects. iResearch Services will also create personalized interview guides for each of the experts we plan to speak with for qualitative interviews and more in-depth discussions.

    End-to-End Campaign Support

    Our specialists work with clients at every stage of the process: from pre-survey market analysis and secondary research for white space and hypothesis testing, to survey development, data analysis, and presentation of the findings and narratives. We can then help you take these insights further by creating Thought Leadership content and advising on the best approaches to bring your campaigns to market.

    Key Findings, Storylines and Presentation Materials

    All data tells a story and we help create yours by developing narratives around key qualitative and quantitative findings. We also provide striking data visualizations to help you digest the survey findings and share them with internal and external stakeholders.

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