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Performance measurement in the Oil & Gas Industry

This study was conducted for a leading company in the oil and gas industry to analyze, benchmark and measure their business performance against their competition and industry standards

 

Research advisory & campaign strategy

Considering the complexity of the project iResearch Services consultants conducted secondary research to build a balanced scorecard relevant to the industry. The questionnaire was modified to cover all major sections of the balanced scorecard. Although this increased the survey duration by almost 35% the insight it gathered outlived the increase in survey duration.

Performance measurement in the Oil & Gas Industry
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

120 +

Survey
responses

geography targeted

10 +

Geography
targeted

profiles targeted

7 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
30% of the executives prepared Balanced Scorecard to analyze and measure the business performance.
Key Takeaways
40% of executives believe that identification of competition strategy helped the marketing team increase sales by 33% in the next financial year
Key Takeaways
53% of these companies applied OE across the organization.
Key Takeaways
50% of the executives believe that existing infrastructure and asset within the oil and gas industry are continuing to age, resulting in increased risk of equipment failures.
Editorial Design

Campaign summary stats

Report downloads

19K +

Report downloads

Social engagement

1.7K +

Industry Leaders Engaged

Geographical exposure

42 +

Top Tier Prospect Meetings

Similar Work

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