CMO Success: Budgets vs ROI

Gain unique insights from more than 500 marketing executives and CMOs across the UK and US that will help marketers move forward.

Arrow Back to Ebooks

We have surveyed more than 500 marketing executives and CMOs across the UK and US to come up with unique insights to help marketers move forward.

Given the current state of the market and tumult on the back of a pandemic year, these insights help chart out the best path for improved ROI.

Our survey reaches out to those marketers that have weathered the storm effectively, even setting up systems for improved success when this is all over. Their ideas and unique takes help you to pivot better, especially amid tight marketing budgets and high expectations for results.

We also discuss general opinions while charting out clear roadmaps, all gleaned from the results we gathered from our respondents.

Key Takeaways

 iResearch Services

Where to invest your marketing budget for the highest ROI

 iResearch Services

The data-driven approches to creating a winning target audience

 iResearch Services

Definitions of the content types that bring the best results

 iResearch Services

A step-by-step roadmap to executing a sustainable content strategy

Keep me informed about industry insight!

Subscribe today to join a growing family of global thought leaders.

      Talk to our thought leadership experts


      I would like to receive news and marketing communications from iResearch Services. I am aware that I can unsubscribe at any time.

      Keep me informed about industry insight!