How fake news affects your business
Our exclusive survey reveals the dangers of misinformation to your company’s brand reputation, buying decisions, profitability, and employee relations.Back to Ebooks
Our exclusive survey reveals the dangers of misinformation to your company’s brand reputation, customer buying decisions and profitability. It also contains new insights into the perceptions surrounding misinformation.
The bite-sized data stories bring new insights from 1,000 consumers and 600 global business leaders on misinformation and fake news, demonstrating how these can damage your business now and in the future. Find out what most worries business leaders about misinformation across different industries, including financial services, healthcare and technology, and how misinformation and disinformation influences customer buying decisions.
Different responses to misinformation by age, region and industry
How misinformation affects buying decisions
If the dangers of misinformation will be a bigger problem in 20 years
Are businesses doing enough to combat the effect of misinformation?