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August 25, 2021
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Role of Gamification in Thought Leadership

By Yogesh Shah
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Role of Gamification in Thought Leadership
Marketing

Gamification can be used to develop playable ads and other event-driven content that help customers remember your brand. This is one of the most prominent advantages of gamification campaigns. It’s a marketing strategy that can be used in any industry, giving brands a way to deliver their message in an impressionable manner.

How do you apply this strategy to your thought leadership? Before I answer those questions, let’s review what Gamification is and how it can benefit your brand.

What is Gamification?

Gamification is an exciting way to make challenging lessons in business fun. This application of game-playing elements is used in business to train, educate, or engage more effectively with its target audience.

Typically, Gamification is used for marketing strategies to help sales teams learn to implement sales tactics that provide results. The method can also be used to increase engagement with consumers through awarding achievements. This is done in three ways:

  • Leaderboards: Ranks users by their achievements within the game. This tactic promotes competition to drive a higher rate of involvement.
  • Countdown: You can challenge players to a task in a limited time frame, creating a sense of urgency. ·
  • Progress: This challenges customers to achieve advancement in a specific area or activity, with an element that displays their progress.

Top 5 Benefits of Applying Gamification to Thought Leadership Marketing Strategies

By 2025, gamification sales revenue worldwide is expected to reach $32 billion as organizations implement these techniques in their sales and marketing strategies. This element of engagement was once used only for training purposes. Now it is being used as a tool for consumer engagement.

There are many ways that Gamification can help your thought leadership marketing campaign, as this strategy is one of the most popular ways to engage customers and employees. So, how can Gamification benefit your brand?

1. Improve engagement

Gamification is a great way to grab the attention of your customers. The interactive nature will keep your customers engaged and help your brand develop a following. Users are encouraged to create a relationship with your brand. This tactic has achieved a higher engagement rate than previous strategies.

2. Grow Brand Awareness

Using Gamification can help build awareness about your brand because it encourages customers to share their achievements. In a recent study, marketers learned that improved  brand awareness increases sales by more than 23%. It does this by encouraging consumers to engage with your brand more frequently as part of the game. This is an excellent method to gain more social media followers.

3. Gather Customer Data

Consumer data is one of the most valuable resources in business. Gamification provides insight into your customers that other methods of data collection would otherwise miss. AI and machine learning are making this information more readily available, and it can be used to improve your marketing strategies and customer service levels.

4. Increase Lead Conversion

Gamification can help increase your conversion rates by helping you establish a solid customer base through lead generation. In addition, Gamification simplifies this process, as players are more likely to give up personal contact information in the hopes they will receive prizes won through the game. This enables your brand to convert leads into new customers.

5. Helps with Customer Interactions

Gamification helps to build loyalty by encouraging customers to share their experiences with your brand. This naturally encourages them to come back for more and ties your brand to their experiences. In addition, Gamification spreads your brand’s message through an easy-to-play game and offers consumers a more straightforward way to provide feedback.

How to Implement Gamification in Your Thought Leadership Strategies

So, how do you implement Gamification into your thought leadership marketing strategies? It begins with identifying your target audience and addressing the following:

  • Problems and pain points
  • Needs versus wants
  • Challenges and concerns
  • Goals and motivations

The gamification market is predicted to reach $12 billion in 2021. That is nearly three times as much as in previous years. The value of Gamification in marketing is clear, according to these numbers. However, there are some disadvantages you should be aware of before implementing Gamification into your thought leadership strategies.

Creativity is one issue. When developing your application, the game itself mustn’t be complicated –   yet your app can’t look like it was produced for a high school coding class assignment. It needs to look as though you paid top dollar to create this game for the user.

For this reason, I suggest you spend the extra money and hire a well-reviewed developer. At the very least, you need to discuss your plan with someone who knows how to create these applications. There are experienced creative agencies who can assist you with your gamification app development.

Time and money will be the most crucial assets in developing Gamification for your thought leadership strategy. 

Reasons Thought Leadership Needs to Understand Gamification Marketing Strategies

Although there can be drawbacks, Gamification creates immense value for your thought leadership marketing plans. It makes sense to implement this digital strategy, regardless of your industry and your target audience. Organizations use them because they work!

To avoid mistakes that beginners make when applying this tactic to their marketing process, you need to speak to professionals who understand how to develop gamification apps and help you determine what goals you are looking to achieve with this type of campaign.

Several large corporations utilize gamification marketing as part of their strategies. These corporations include big names like Starbucks, Ferrero, and Adidas, to name a few. If you don’t have access to the CMO insights at these large corporations, another great alternative is to follow other thought leaders within your industry.

Engage with them on their platforms and ask them what they have done to understand and implement a gamification marketing plan into their thought leadership strategies.

Do any of these trends jump out?
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