This research program conducted for the world’s larges business publication house focused on the behaviors, attitudes and concepts behind the idea of digital transformation.

Research Advisory

The advisory team at iResearch Services identified the most influential technologies in use and the ones expected in the next 5 years to draw a comparison on how knowledge of technology alone can influence people's perception on its need.

Survey & Analysis

Survey Responses

Directors surveyed

C-suits interviewed


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

78% respondents perceived digital transformation as the as important factor behind business sustainability

43% respondents planned to spend over 50% of their marketing and IT budget towards digital transformation.

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