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Study on digital transformations

This research program conducted for the world’s larges business publication house focused on the behaviors, attitudes and concepts behind the idea of digital transformation.

 

Research advisory & campaign strategy

The advisory team at iResearch Services identified the most influential technologies in use and the ones expected in the next 5 years to draw a comparison on how knowledge of technology alone can influence people's perception on its need.

Study on digital transformations
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

500 +

Survey
responses

geography targeted

16 +

Geography
targeted

profiles targeted

13 +

Profiles
targeted

target revenue companies

100M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
78% respondents perceived digital transformation as the as important factor behind business sustainability
Key Takeaways
43% respondents planned to spend over 50% of their marketing and IT budget towards digital transformation.
Key Takeaways
45% respondents believe that adopting new technology is the major challenge in the future
Key Takeaways
42% respondents believe that learning about the use new technology and training the team is time consuming
Editorial Design

Campaign summary stats

Report Downloads

17.5K %

Report Downloads

Uplift in social engagement

165 %

Uplift in social engagement

Top tier prospect meetings

42 +

Top tier prospect meetings

Similar Work

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