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The Big Data Question

The age of digital disruption continues to devastate established companies and turn entire industries on their heads. This survey was conducted to understand what pressures and opportunities business are experiencing as a result of the explosion of customer information...

 

Research advisory & campaign strategy

iResearch Services advisory team researched the external and internal sources of data and explored the way the market leaders were leveraging this data to improve customer engagement. This data was then used to improve the survey questionnaire

The Big Data Question
 
 

Campaign specifics

Number of questions

24 +

Number of
questions

survey responses

400 +

Survey
responses

geography targeted

13 +

Geography
targeted

profiles targeted

8 +

Profiles
targeted

target revenue companies

1B &
revenue
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
40% of the executives due to latest digital and cloud-based platforms, savvy players are entering new markets and finding out new ways of businesses.
Key Takeaways
56% of the businesses are increasingly accessing open source or publicly available data, to generate revenues, improve customer experience, and/or provide customer insights.

 
Key Takeaways
80% customer data platform is managed by the marketing function and is different from other databases or platforms.
Key Takeaways
33% of the executives believe that maintaining cloud base customer data storage is the major pressure to the industry.
Editorial Design

Campaign summary stats

Report Downloads

18K +

Report Downloads

Social impressions

345K +

Social impressions

Industry leaders engaged

2.8K +

Industry leaders engaged

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