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The Digital Trendsetters – A Thought Leadership Study

Conducted for one of the largest consulting firms in the world this study aimed at capturing how digital transformation is perceived amongst the trend-setters in the industry. Furthermore it also expected to understand the preparedness of the businesses to handle this transformation.

 

Research advisory & campaign strategy

After considerable deliberation companies were shortlisted based on revenue and segmented evenly among sectors to asses the impact based on industry. The questionnaire was further revised that reduced the survey time by 25% and simplified data analysis.

The Digital Trendsetters – A Thought Leadership Study
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

2000 +

Survey
responses

geography targeted

6 +

Geography
targeted

profiles targeted

17 +

Profiles
targeted

target revenue companies

50M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
46% planned to spend more than 50% of their marketing budget in digital channels.
Key Takeaways
36% respondents felt that they were the leaders of digital technology in their industry
Key Takeaways
40% of the executive believe in maintaining their data base with the help of new technology
Key Takeaways
55% of the executives believe in adopting the technologies like AI and IoT for making their work easy.
Editorial Design

Campaign summary stats

Report Downloads

14K +

Report Downloads

Industry leaders engaged

2K %

Industry leaders engaged

Top tier prospect meetings

50 +

Top tier prospect meetings

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