Conducted for one of the largest consulting firms in the world this study aimed at capturing how digital transformation is perceived amongst the trend-setters in the industry. Furthermore it also expected to understand the preparedness of the businesses to handle this transformation.
After considerable deliberation companies were shortlisted based on revenue and segmented evenly among sectors to asses the impact based on industry. The questionnaire was further revised that reduced the survey time by 25% and simplified data analysis.
Industries including financial services, retail and consumer goods, travel & transport, logistics, manufacturing & automotive, energy etc.
Million Annual turnover
Plus country regions including-USA, Europe, UK, South Africa & India etc
46% Planned to spend more than 50% of their marketing budget in digital channels.
36% Respondents felt that they were the leaders of digital technology in their industry
This website protects your privacy by adhering to the European Union General Data Protection Regulation (GDPR). Please tell us which of the following data-processing activities you agree to. We will not use your data for any other purposes.