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The future of digital technology

The study was conduced for a leading financial consulting firm to learn how “must-have” advanced technologies are impacting financial reporting and external audit.

 

Research advisory & campaign strategy

To improve the accuracy of responses the survey questions were modified which reduced the survey time by 2 mins without affecting the data collection process.. The number of respondents were also adjusted to increase the confidence level of the survey.

The future of digital technology
 
 

Campaign specifics

Number of questions

22 +

Number of
questions

survey responses

250 +

Survey
responses

geography targeted

17 +

Geography
targeted

profiles targeted

13 +

Profiles
targeted

target revenue companies

1B $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
99% of organizations believe advanced technology can enhance the external audit
Key Takeaways
89% of organizations are using the cloud for financial reporting
Key Takeaways
79% of organizations say advanced technologies are a “must-have” within the next five years
Key Takeaways
32% of the excutive believe that auditing has impact the new technology that had on the entity’s internal controls over financial reporting
Editorial Design

Campaign summary stats

Article coverage across key geographies

20 %

Article coverage across key geographies

Uplift in social engagement

165 %

Uplift in social engagement

Pieces of earned media

168 +

Pieces of earned media

Similar Work

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