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The Impact of AI on Marketing

The world’s largest business publication house wanted to explore ways senior executives address marketing challenges and the extent to which they deploy AI technologies to reach their key goals.

 

Research advisory & campaign strategy

iResearch Services team of research advisers explored AI powered technologies that were most commonly used in the marketing function of businesses. This data was further used to formulate survey questionnaire to improve the relevance of questions.

The Impact of AI on Marketing
 
 

Campaign specifics

Number of questions

15 +

Number of
questions

survey responses

500 +

Survey
responses

geography targeted

14 +

Geography
targeted

profiles targeted

10 +

Profiles
targeted

target revenue companies

500M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
55% of the executives believe that AI is the most important tool for extracting insights from the data in Future.
Key Takeaways
75% of the executives believe that AI will be helpful in deepening the organization’s relationship with customers and prospects & allowing marketers to focus more on strategy by removing some of their more tactical, day-to-day responsibilities.
Key Takeaways
43% of the excutives believe that AI will help in improving the customer journey
Key Takeaways
80% of the excutives believe that AI will help to boost the return on investment (ROI) of marketing campaigns.
Editorial Design

Campaign summary stats

Report Downloads

23K +

Report Downloads

Uplift in social engagement

120 %

Uplift in social engagement

Top tier prospect meetings

62 +

Top tier prospect meetings

Similar Work

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