The world’s largest business publication house wanted to explore ways senior executives  address marketing challenges and the extent to which they deploy AI technologies to reach their key goals.

Research Advisory

iResearch Services team of research advisers explored AI powered technologies that were most commonly used in the marketing function of businesses. This data was further used to formulate survey questionnaire to improve the relevance of questions.

Survey & Analysis

Survey responses

Industrial Sectors

Million USD Revenue & above 50% responses


Telephonic interviews
Telephonic interviews
Online Surveys
Online Surveys

Key Takeaways

AI is the most important tool for extracting insights from the data in Future.

AI will be helpful in deepening the organization’s relationship with customers and prospects & allowing marketers to focus more on strategy by removing some of their more tactical, day-to-day responsibilities.