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The Impact of Digital Technology

The rapid rise of digital technologies, from social media and analytics to artificial intelligence and the Internet of Things, is changing how companies and people work and create value.

 

Research advisory & campaign strategy

The research advisory team at iResearch Services prepared a list of digital technologies which were further classified into early, current and future technologies to understand the digital awareness of the respondents. This helped them further.

The Impact of Digital Technology
 
 

Campaign specifics

Number of questions

20 +

Number of
questions

survey responses

350 +

Survey
responses

geography targeted

12 +

Geography
targeted

profiles targeted

8 +

Profiles
targeted

target revenue companies

500M $
& above

Target revenue
companies

methodology

2 +

Methodology

Methodology
Arrow
Telephonic Interview and Online Survey
 
 

Key Takeaways

Key Takeaways
92% respondents believe digital technology is still at an adolescence stage and is expected to grow tremendously over the next decade.
Key Takeaways
44% of the digital channels are driving significant performance improvements: generating revenue, building client base, and improving market share.
Key Takeaways
58% of the digital channels and products are a dominant source of revenue growth.
Key Takeaways
40% of the executives believe that digital technology is making positive imapct in the business
Editorial Design

Campaign summary stats

Article coverage across key geographies

20 +

Article coverage across key geographies

Top tier prospect meetings

45 +

Top tier prospect meetings

Pieces of earned media

167 +

Pieces of earned media

Similar Work

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